Social media marketing is the latest tool of marketing. Due to the easy and wide reach of social media to the mass people, it has become a powerful and extremely accessible way to reach customers for every type of business.
Not only business, social media platforms have now become a means of mass communication and are working like a parallel media.
Social media is being used a lot not only commercially but also politically and socially. In the present time, social media has the ability to influence the ideology and way of thinking of a large group of people.
People connect with each other on social media platforms, but at the same time they also search for new ideas there and quire them. People also gather information about new brands and products here. And surprisingly, now the youth are gathering information about new brands from social media platforms only.
What is Social Media Marketing?
Social media marketing is a form of digital marketing. Through this, you market your brand and product on various social media platforms and reach out to new customers. Creating a brand profile on social media platforms and posting product or service related posts is not enough. If you want good results, then an efficient strategy is made for this.
Why are social media platforms so important and impactful?
Social media has become the most used medium of marketing at present era. And from small businessmen to very big and established brands are also using it. After all, how did social media platforms become such an effective tool for marketing?
To understand this, we have to look at some of these figures.
And the most important thing is that users are also able to give their feedback on social media platforms. Due to which two-way communication can also be established here. That connects the user with the brand with more strength and credibility.
Along with this, it is very accessible and can be used by every category of businessman by making a plan within their fixed budget. On the other hand, other media campaigns are either not so extensive or are very expensive. And they are not as accessible a medium to communicate with customers as social media platforms are.
Benefits of social media marketing.
Some Success Stories of Social Media Marketing Campaigns
1. Spotify “Wrapped” Campaign
The first example of a successful social media campaign is Spotify “Wrapped”, an annual campaign that show users to reflect on their listening habits and trends from the past year. It is designed in such a way that users can share it as a post on various social media platforms.
While this made users more emotionally attached to Spotify, Spotify also got a strong advertising campaign from these posts shared by users.
2. Barbie Movie Campaign
The 2023 Barbie movie made its release a cultural phenomenon due to its social media campaign. The campaign filled Instagram, TikTok, Facebook and X with vibrant visuals, nostalgic themes and interactive content.
